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.01 / CASE STUDYBRANDING / PACKAGING / OUTLET DESIGN

RASWALA / SUGARCANE JUICE

Fresh from the cane.
Made to stand out.

Building a recognisable juice brand across the places customers meet it first — from its visual identity and packaging to the physical outlet experience.

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RASWALA / BRAND EXPERIENCE 01.0IDENTITY / PACKAGING / SPACE
FRESHLY PRESSED
GOODNESS IN EVERY SIP
FRESH
BY NATUREMADE TO REFRESH
CLIENTRaswala
ROLEBranding + Packaging + Outlet Design
SECTORFood & Beverage / Quick Service
LOCATIONIT Park, Nagpur
.02 / THE CONTEXT

Turn a familiar refreshment
into a memorable brand.

A daily favourite.
A distinctive identity.
A complete experience.

Raswala needed more than a name on a sign. The brand had to work across the full customer experience — how people notice the outlet, recognise the product, hold the packaging and remember the brand.

We approached the project as a connected design system, bringing branding, packaging and outlet design together so the physical space and takeaway product could feel like parts of the same brand.

.03 / THE DESIGN CHALLENGE

Make freshness visible
before the first sip.

01

Recognition from a distance

The brand needed a clear, bold presence that could catch attention in a busy everyday setting and remain easy to recognise.

02

Packaging with personality

The packaging was an opportunity to carry the identity into customers’ hands, making each serving another visible brand touchpoint.

03

A space that feels like the brand

The outlet needed to support the identity in the real world, connecting signage, counter presence and packaging into one coherent impression.

THE DESIGN IDEAOne brand.
Three touchpoints.

Instead of designing the logo, packaging and outlet in isolation, the aim was to make them reinforce each other — so recognition could travel from the storefront to the takeaway cup.

.04 / THE RESPONSE

FROM FIRST GLANCE TO TAKEAWAY

Design the brand.
Design the experience.

01
BRAND IDENTITY

A look people
can remember.

We developed the visual identity as the anchor for the wider experience — a recognisable foundation to carry through customer-facing brand applications.

BRAND RECOGNITIONVISUAL LANGUAGECONSISTENCY
↗
02
PACKAGING DESIGN

Put the identity
in every hand.

Packaging extended the brand beyond the outlet. The design direction treats the serving container as a practical product touchpoint as well as a visible expression of Raswala.

TAKEAWAY EXPERIENCEON-BRAND DETAILSPRODUCT TOUCHPOINT
↗
03
OUTLET DESIGN

Bring the brand
into the street.

The physical outlet was designed as part of the identity system, with a focus on connecting the customer-facing space to the brand’s visual presence and product experience.

SIGNAGECOUNTER PRESENCEPHYSICAL EXPERIENCE
↗
04
CONNECTED SYSTEM

One idea across
every touchpoint.

Branding, packaging and outlet design were considered together so customers encounter a consistent visual story whether they are approaching the outlet or carrying their order away.

COHESIONRECALLBRAND EXPERIENCE
↗
.05 / THE BRAND IN CONTEXT

From the sign above the counter
to the cup in your hand.

01 / BRAND IDENTITY

FRESH
LOOK.
RASWALA.

02 / PACKAGING DESIGN
Take the
brand with you.

Packaging as a practical and recognisable part of the customer experience.

03 / OUTLET DESIGN
RASWALA
Made to be seen.

PHYSICAL SPACE / SIGNAGE / CUSTOMER EXPERIENCE

.06 / THE SYSTEM

One identity.
Three real-world expressions.

THE IDENTITY
THE EXPERIENCE
01

Recognition

Brand identity / visual language

→
02

Presence

Packaging / outlet / customer touchpoints

The identity provides the common thread. Packaging carries it into the takeaway moment, while the outlet makes it visible in the physical environment. The design system is strongest when these elements are experienced together.

.07 / THE OUTCOME

A joined-up brand experience
for an everyday refreshment.

THE CORE RESULTConnected

Brand identity, packaging and outlet design shaped as one coherent experience.

BRANDINGRecognisable

A defined visual foundation for customer-facing communication.

PACKAGINGExtended

The identity carried into the takeaway product.

OUTLETUnified

A physical environment considered alongside the brand system.

THE TAKEAWAY

This case study focuses on the design work delivered across branding, packaging and outlet design. No sales uplift, footfall or customer-performance figures are claimed without verified data.

“
A strong food-and-beverage brand isn’t just seen on a sign. It travels with the product and lives in the space.
R
The design principleBrand identity / packaging / outlet · devsid.in
RASWALA
.08 / THE TAKEAWAY

Make the everyday
recognisable.

A stronger brand.
A fuller experience.

For Raswala, the work extended beyond a visual identity. Branding, packaging design and outlet design were brought together to shape how the brand appears, how the product is presented and how the physical experience feels.

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EXPLORE MOREMore selected work↗
.05 / THE IMPACT FRAMEWORKPHYSICAL BRAND EXPERIENCE / RETAIL

BUILT WITH INTENT. MEASURED WITH PURPOSE.

Make freshness
impossible to miss.

A joined-up identity across outlet, packaging and customer-facing moments—built to be recognised in the real world.

WHAT THE PROJECT PUT IN PLACE 01—03
01Brand identity
02Packaging
03Outlet experience
Project scope, based on the work documented on this page.
NEXT 90 DAYS / DIRECTIONAL MODEL

Where the system
can go next.

↗
BASELINE INDEX TARGET INDEX
Walk-up recognition+30% target
BASELINE 100TARGET 130
Touchpoint consistency+40% target
BASELINE 100TARGET 140
Repeat-visit experience+20% target
BASELINE 100TARGET 120

Directional targets for a future in-store measurement plan. These are not verified footfall, repeat-purchase or sales figures.

THE NEXT STEP

Connect the design system to real-world measurement: establish the baseline, instrument the journey, review performance monthly and optimise against the target.

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.11 / LET'S TALK BRAND / DIGITAL / EXPERIENCE
You've built the business. Now build the brand.

Whether you're launching something new, levelling up an existing business or entering a new market — let's build something people remember.

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